The film crew followed the quitters in their daily lives, showing up for special events and capturing emotional moments.

Keith and Lisa's reality-based webisodes were captured by award-winning filmmaker Jessica Yu and her crew. Jessica followed them on their journey to quit smoking, recording their ups and downs and the real challenges and triumphs they faced as they went from being committed smokers to committed quitters.

Quitting For Real

Our featured quitters had tried to quit before, and wanted this attempt to stick. They felt that taking part in this project would act as a deep commitment to the process and give them the impetus and dedication to quit for real.

The Filming

Jessica and her film crew captured the quitters' stories as they occurred, from the "last cigarette" to committed non-smokers and much in-between. Filming included a combination of video diaries and filming the quitters in their daily routines and key life moments. In many of the video diaries, the quitters revealed their most candid, immediate feelings about what they were going through.

Sharing the Journey

Throughout the making of the short film the crew was very much a part of the journey. For 13 weeks, they were there every step of the way - part of the Quitters' personal moments and their ever-changing highs and lows. To quote one of the crew members about the experience, "It felt like we were all in this together".

Jessica Yu

Jessica Yu years of experience as a top-rated episodic television director to her role directing uniquely engaging work for sponsors like Commit. Jessica balances her ongoing filmmaking career with regular stints directing network television series including Grey's Anatomy and The West Wing - with her role as a director of engaging commercial campaigns and branded content film projects. Jessica is currently prepping her first narrative feature, a comedy she has co-written. Her latest documentary feature, PROTAGONIST premiered at the 2007 Sundance Film Festival. She also continues to direct client-sponsored films and commercials with Nonfiction Spots and Longform in Los Angeles and New York.

Jessica Yu is an award-winning documentarian.

Dr. Tim Cline, the Quit Coach

As the resident Quit Coach, Dr. Tim Cline was an instrumental part of the quitting process. Behind-the-scenes, he coached and educated the film crew on the quit process, the issues surrounding nicotine addiction, and the psychological and social aspects of smoking cessation. He helped shape the crew's expectations of a typical quit journey so they could best capture that journey on film.